Inspired by your favorite ooey-gooey over-the-fire treat, which was declared a top food trend this year by the National Confectioners Association, the Pepsi S’mores Collection includes three flavors—one for each key ingredient of one of America’s favorite food-based pastimes. First up is Toasty Marshmallow, using a marshmallow base and layering in toasted notes, a la “light fireside flavor.” Next up is Graham Cracker, flavored with honey and cinnamon to perfect that crispy taste. And of course, Chocolate, filled with cocoa and a hint of vanilla to mimic the creamy melted chocolate flavor. “S’mores is one of the most unapologetically delicious treats that everyone likes to enjoy in a different way. So, on the last day of summer, we at Pepsi are thrilled to introduce an entirely new way to s’more with our Pepsi S’mores Collection,” Todd Kaplan, the brand’s Chief Marketing Officer, said in a press release. “This newest drop allows fans to construct their own s’mores to their liking – with the perfect amounts of graham, marshmallow, and chocolate – in a deliciously indulgent drink without any of the mess. We can’t wait for fans to try it.” There’s a catch, though, as you won’t be finding the s’mores collab in stores; the only way to get your hands on these (camp)fire flavors is to be one of 2,000 lucky winners in the Pepsi S’mores Sweepstakes. Starting today, Sept. 22, follow @Pepsi and share an image or description of how you s’more on Twitter or Instagram with the hashtags #PepsiSmores and #Sweepstakes for your chance to win a set of the limited flavors. Winners will be able to mix and match to create their ideal s’mores ratio in the form of an ice-cold refresher. More News:
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